FRANS & ARON
TheLeadingWoman_ Integraded(4:9).jpg

The Leading Woman

IL MAKIAGE

The Leading Woman

 

Challenge
Create a follow-up to Il Makiage’s disruptive launch campaign.

Insight
Il Makiage provides you makeup priorly only accessible to a select few — the movie stars.

Solution
Rewrite film history by showing how famous film quotes could have been improved if said by an Il Makiage user.

 
 

 

YOUTUBE | TRAILER

 

 

OUT OF HOME

TheLeadingWoman_ Integraded(4:9).jpg
TheLeadingWoman_ Integraded(10:10).jpg
TheLeadingWoman_ Integraded(5:9).jpg
 

 

PRINT

TheLeadingWoman_ Integraded(6:9).jpg
 

 

SOCIAL | ONLINE

TheLeadingWoman_ Integraded(7:9).jpg