FRANS & ARON
THUMNAAAAAIIIIIL1.jpg

Runtastic x ASPCA

ADIDAS

Runtastic x ASPCA

 

Challenge
Make women in big cities feel safer when out running after dark.

Insight
Women feel safer when running with a companion.

Solution
Adidas will team the runners up with shelter dogs, making them feel safer when out running at night. Also, the dogs get the exercise they need.

 
 

 

CASE STUDY