FRANS & ARON
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Rethink

THE NEW YORK TIMES
 

The Rethink Button

 
 

Challenge
The New York Times wants to create awareness regarding the importance of news literacy.

Insight
Tweets containing incorrect statements and opinions are 70% more likely to be retweeted.

Solution
The New York Times adds a new feature on Twitter; allowing users to easily challenge and question posted statements.

 
 

 

SOCIAL | ONLINE

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